For people with chronic diseases, an electronic nudge increased influenza vaccination compared to usual care, researchers reported in a new study published in JAMA.
During the 2022 to 2023 influenza season in Denmark, only 40.7% of patients with diabetes and 44.6% of patients with heart failure obtained vaccination, the authors said. In an effort to increase uptake, the study authors designed six electronic letters to be sent to patients emphasizing benefits of vaccination.
In total, 299,881 Danish patients aged 18 to 64 years with chronic diseases were included in the study. The main outcome was receipt of seasonal flu vaccine by January 2024.
Influenza vaccination rates were higher among those receiving any intervention letter (39.6%) compared to the standard care of no letter (27.9%). A letter emphasizing the benefits of vaccination for cardiac health was most effective, with 39.8% vaccinated compared to 27.9% in standard care.
The results of this study suggest that simple, scalable, and cost-efficient electronic letter strategies may have substantial public health implications.
"The results of this study suggest that simple, scalable, and cost-efficient electronic letter strategies may have substantial public health implications," the authors concluded.